Check Out These Critical B2B Lead Generation Statistics

In this article we will provide statistics, that can help businesses get useful information about how they can improve and optimize their lead generation strategies

The importance of improving lead generation strategies

Considering the ever evolving marketing landscape and the intensity of competition businesses face, B2B marketers are always looking for effective lead generation strategies. If a business doesn’t consistently improve and optimize lead generation strategies, it will directly affect the sales pipeline of the business.

The Latest Statistics

According to a recent study the biggest challenge B2B marketers are faced with when it comes to lead generation is generating more leads. To be exact, 78% of B2B marketers indicate having trouble generating more leads.

The second biggest hurdle is improving lead quality, 60% of marketers have challenges improving lead quality. 46% find it difficult to work within their budget for lead generation.

Most Effective Lead Generation Methods

According to studies, the most effective method to generate B2B leads is inside sales or teleprospecting, followed by executive events. Then comes tradeshows and conferences, email, e-newsletters, company websites, webinars and search marketing.

Social media platforms like Facebook, Twitter, LinkedIn, Google+ are shown to be the least effective methods for lead generation.

To sum it up, targeted outbound marketing which include inside sales or teleprospecting seems to be the most effective method (39%). Events like webinars and tradeshows seem to be the second best method (27%).

What Marketers are Using

71% of marketers use content marketing to assist in lead generation. Customer testimonials and case studies have been said to be the most effective B2B content marketing tactic.

Even though these statistics should be taken into account by lead generation services and marketers, they can’t exactly apply to every business for B2B demand generation. So it’s important to keep experimenting, trying new things that you think will attract the target market, and generate high quality sales leads for your business.

If you’re looking for a lead generation partner, please keep in mind that experience in the industry matters. SalesPro Leads has had a combined experience in the industry for 50 years and have quite a reputation for excellent customer service and high quality sales leads. You can contact them at 855.520.8200.

How Important is Lead Nurturing for your Company?

Reasons You Can't Afford to Ignore Outsourced Lead Generation

Generally, there are two paths for growing sales. The first is leveraging your existing customer base. The second is new customer acquisition. Whichever is your primary approach, it is always healthy to keep the sales funnel filled to the brim with new sales leads. 

When your sales team is already focused on upselling and renewals, you need an outsourced lead generation provider that keeps your sales running smooth with new leads, without wasting your time or budget. Here are the top reasons why you can’t afford to ignore outsourced lead generation:

Run Fast

The number one reason you just can’t afford to ignore quality lead generation is that it enables your company to perform faster, and get on track in the least time possible. Instead of investing months into training your own lead generation team to be up and running, an outsourced lead generation company can start producing leads as soon as you sign an agreement with them. 

Lead Conversion Rate Improves

When you outsource your lead generation needs to a third party service provider, it doesn’t just help with the quantity of sales leads; it also helps with the quality. You can have your leads filtered for the ones that you want, ensuring you only work with qualified prospects. This way, your lead conversion rates increase, helping you stay at the top of your game. 

You Have an Experienced Team At Hand

When you choose to partner with an outsourced lead generation service you have a staff with proven results and a wealth of experience right at your fingertips. An outsourced service takes the guess work out of hiring and training new staff, identifying each individual’s strengths and weaknesses, and then experimenting with different segments and scripts to find the right niche. This entire process could take quite a bit of time if not outsourced.

You Get Actionable Analysis

You might think that outsourcing lead generation is all about appointments, spreadsheets, and notes, but there’s more. With an expert lead generation service, you get meaningful analysis on each lead and appointment. 

You need to be on top of your game when trying to establish yourself in the sales sector. Outsourcing your lead generation is one way you can push ahead of your competition and quickly reach your sales potential. For more information, visit sales pro leads