In this article we will provide statistics, that can help
businesses get useful information about how they can improve and optimize their
lead generation strategies
The importance of improving lead generation strategies
Considering the ever evolving marketing landscape and the
intensity of competition businesses face, B2B marketers are always looking for
effective lead generation strategies. If a business doesn’t consistently
improve and optimize lead generation strategies, it will directly affect the
sales pipeline of the business.
The Latest Statistics
According to a recent study the biggest challenge B2B
marketers are faced with when it comes to lead generation is generating more
leads. To be exact, 78% of B2B marketers indicate having trouble generating
more leads.
The second biggest hurdle is improving lead quality, 60% of
marketers have challenges improving lead quality. 46% find it difficult to work
within their budget for lead generation.
Most Effective Lead Generation Methods
According to studies, the most effective method to generate
B2B leads is inside sales or teleprospecting, followed by executive events.
Then comes tradeshows and conferences, email, e-newsletters, company websites,
webinars and search marketing.
Social media platforms like Facebook, Twitter, LinkedIn, Google+
are shown to be the least effective methods for lead generation.
To sum it up, targeted outbound marketing which include
inside sales or teleprospecting seems to be the most effective method (39%).
Events like webinars and tradeshows seem to be the second best method (27%).
What Marketers are Using
71% of marketers use content marketing to assist in lead
generation. Customer testimonials and case studies have been said to be the
most effective B2B content marketing tactic.
Even though these statistics should be taken into account by
lead generation services and marketers, they can’t exactly apply to every
business for B2B demand generation. So it’s important to keep experimenting,
trying new things that you think will attract the target market, and generate
high quality sales leads for your business.
If you’re looking for a lead generation partner, please keep
in mind that experience in the industry matters. SalesPro Leads has had a
combined experience in the industry for 50 years and have quite a reputation
for excellent customer service and high quality sales leads. You can contact
them at 855.520.8200.
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